{"id":177,"date":"2014-12-11T12:14:01","date_gmt":"2014-12-11T10:14:01","guid":{"rendered":"http:\/\/www.soc.uoc.gr\/poprun\/?p=177"},"modified":"2014-12-11T13:58:07","modified_gmt":"2014-12-11T11:58:07","slug":"%ce%b1%ce%bd%ce%b1%cf%80%cf%84%cf%8d%cf%83%cf%83%ce%bf%ce%bd%cf%84%ce%b1%cf%82-%cf%84%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b1-%cf%81%ce%ad%ce%b8%cf%85%ce%bc%ce%bd%ce%bf-%ce%ad%cf%81%ce%b5%cf%85","status":"publish","type":"post","link":"https:\/\/econservices.soc.uoc.gr\/emrun\/?p=177","title":{"rendered":"\u0391\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 &#8220;\u03a1\u03ad\u03b8\u03c5\u03bc\u03bd\u03bf&#8221; &#8211; \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 &#038; \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae"},"content":{"rendered":"<p>\u03a4\u03bf \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9 \u03c4\u03bf\u03c5 2014 \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 &#8220;\u03a1\u03ad\u03b8\u03c5\u03bc\u03bd\u03bf&#8221; (brand equity). \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf <a href=\"http:\/\/www.rethymnohotels.gr\/\" target=\"_blank\">\u03a3\u03cd\u03bb\u03bb\u03bf\u03b3\u03bf \u039e\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd \u039d\u03bf\u03bc\u03bf\u03cd \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03b7\u03c2<\/a> \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7 Blu\u03b5berry \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03b7\u03c2 \u039c\u03bf\u03bd\u03ac\u03b4\u03b1\u03c2 \u0395\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd \u039a\u03bf\u03b9\u03bd\u03ae\u03c2 \u0393\u03bd\u03ce\u03bc\u03b7\u03c2.<\/p>\n<!-- WP Attachments -->\r\n        <div style=\"width:100%;margin:10px 0 10px 0;\">\r\n            <h3>\u03a3\u03c5\u03bd\u03b7\u03bc\u03bc\u03ad\u03bd\u03b1<\/h3>\r\n        <ul class=\"post-attachments\"><li class=\"post-attachment mime-application-pdf\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/econservices.soc.uoc.gr\/emrun\/wp-content\/uploads\/2014\/12\/Presentation_Rethymno-Brand-Equity_018-14_short.pdf\">Presentation_Rethymno Brand Equity_018-14_short<\/a> <small>(782 kB)<\/small><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9 \u03c4\u03bf\u03c5 2014 \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 &#8220;\u03a1\u03ad\u03b8\u03c5\u03bc\u03bd\u03bf&#8221; (brand equity). \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03a3\u03cd\u03bb\u03bb\u03bf\u03b3\u03bf \u039e\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd \u039d\u03bf\u03bc\u03bf\u03cd \u03a1\u03b5\u03b8\u03cd\u03bc\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[19],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-6","tag-19"],"_links":{"self":[{"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177"}],"version-history":[{"count":2,"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=\/wp\/v2\/posts\/177\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/econservices.soc.uoc.gr\/emrun\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}